What a difference an ingredient makes

In the food- and cosmetics industry just one single ingredient can account for new markets that are sometimes worth billions.

We, Dr. Finzel Pro Gesundheit, the consulting company of Dr. Susanne Finzel, consider ourselves this one ingredient in the teamwork with the client: We offer a team impulses and inspiration by using marketing, communication, research and development. We distribute new knowledge, provide structure, and help to improve development- and production processes.
Dr. Finzel Pro Gesundheit provides answers to the following questions:

Marketing and Journalism:
Which ingredients are "hot" at the moment?
How do you get consumers interested in trying out new products?
What kind of communication is appropiate and possible from a legal and scientific point of view?

Research and Development / Innovation management:
What does the law say about the use of these particular ingredients?
What does their use mean for the process of production, storing and distribution?

Next to the company’s corebusiness of nutrition, Dr. Finzel Pro Gesundheit has good contacts with a vast network of experts in different areas.

A couple of well-known clients are Beiersdorf, Coca-Cola, Kraft Foods, L’Oréal and Unilever Deutschland (for details: complete list of recommendations).